ATL + 360
Berocca
ATL - Rich media - You but on a really good day
- DISCIPLINE
- ATL + 360
- WORK
- 5 films
We created a new fully intergrated campaign for Berocca based around a commercial that was more relevant to the consumer by giving it more of a connection to their daliy lives. We used something we all have to undertake everyday,
the commute to work. So we created Berocca Ride. When our Berocca man leaves the tube station he decides to find a more enjoyable way to get to work.
With the rich media digital we wanted to give it as much stand out as possible so we creatied page takeovers, interacting leaderboard and skyscrapers and splitting a double mpu's as a great way to further engage with the consumer.
