AI Transformation / Character Universe
PAPAFILIPOU
AI-Powered Digital Transformation
VIEW LIVE PRESENTATION- CLIENT
- Papafilipou
- YEAR
- 2026
- TYPE
- AI Transformation / Character Universe
- MY ROLE
- THRIVING VENTURE PROJECT
From a beloved Cypriot ice cream brand to a modern content, character and AI experience ecosystem — presented as an interactive digital experience.
THE CHALLENGE
Papafilipou has all the elements needed to evolve into a stronger digital brand: long heritage, recognition, emotion, products with character and a deep connection with Cyprus.
THE SOLUTION
- AI Brand Content — TVCs, reels, product videos, seasonal campaigns and digital assets.
- The Papafinos — a character universe with episodes, flavour stories and social-first formats.
- Digital experiences and intelligent websites — campaign landing pages, mini sites and full websites supporting products, campaigns and characters.
- AI marketing operating systems — planning, scripts, captions, approvals, campaign adaptation and asset organisation.
- Bespoke AI systems — custom AI for marketing, customer experience, reporting and internal knowledge.
PAPAFILIPOU / MEET THE PAPAFINOS — SCOOPED WITH CHARACTER
PAPAFILIPOU / BERRY BELLA
PAPAFILIPOU / CHOCO NOIR
